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Paramount to Add BD+ Copy Protection to Its Titles

Posted April 30th, 2009 by Brandon A. DuHamel

Macrovision Solutions Corporation announced that Paramount Home Entertainment has agreed to license Macrovision’s advanced Blu-ray protection technology, BD+. Along with the other technologies, Macrovision’s BD+ provides an additional content protection method for content released on Blu-ray.

Additionally,  the license includes the right to use Macrovision content protection products, ACP and RipGuard. ACP and RipGuard provide protection against unauthorized copying of content across packaged media such as DVD as well as electronic channels such as the Internet, cable and DBS.

Kelley Avery, Worldwide President of Paramount Home Entertainment said, “We are pleased to continue our long-standing relationship with Macrovision to preserve Paramount Home Entertainment’s high-quality products. Macrovision’s technologies cover a variety of distribution channels, providing necessary safeguards which benefit both the Studio and the consumer.”

Chris Carey, Executive Vice President Worldwide Technical Operations, Paramount Pictures added,  “As Macrovision continues to add valuable content protection technologies to their suite of solutions, it provides Paramount with valuable methods to protect our content when distributed on DVD and Blu-ray media.”

The agreement is for a multi-year term and financial terms were not disclosed.

This deal will make Paramount only the second studio behind Fox to lisence the BD+ technology to add a second layer of protection to their Blu-ray Disc titles.

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