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Warner Offers DVD to Blu-ray Upgrade Program: DVD2Blu

Posted November 18th, 2009 by Brandon A. DuHamel

Warner Bros. Home Entertainment Group this week announced the launch of  DVD2Blu.com. The site allows consumers to upgrade the Warner Bros. movies they already own on standard DVD to high definition Blu-Ray Disc. Consumer’s simply need to send in the Warner DVD they wish to upgrade to Blu-ray (limit 1 DVD per title) without the case and pay a nominal fee as low as $7.95 per Blu-ray Disc. Orders over $25 receive free shipping and handling and there is a limit of 25 titles. You will receive your new Blu-ray Discs in the mail from Warner Home Entertainment. It’s that simple.

Consumers can choose from over 50 Warner titles, including 2001: A Space Odyssey, Pan’s Labrynth, A Clockwork Orange, 10,ooo B.C., The Golden Compass, and Risky Business. A complete list of titles included in the offer is available on the DVD2Blu.com website.

“DVD2Blu is a great way for consumers to start or expand their Blu-ray Disc collection,” said Dorinda Marticorena, senior vice president, Worldwide Marketing and High Definition, Warner Home Video.  “We’re launching the program with a wide range of titles that will appeal to a broad audience.  In the coming months, we’re looking to expand the program and make additional titles available.”

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